13-06-2019 16:42 via adage.com

Facebook presents Showcase

At Facebook we believe that every good solution starts with a well-informed problem. Through conversations and feedback with our partners over the past year, we’ve been able to better understand the growing challenge of reaching audiences within a premium, brand-safe video environment.This challenge coincides with a growing trend in consumer behavior: premium video viewing, on demand. As streaming services command more consumer time and attention, younger audiences—particularly the s
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