Exclusive: Anheuser-Busch Puts Cocktails in a Box

Anheuser-Busch's latest innovation is the result of some inside-the-box thinking. Although still in a pilot phase, Boxology Cocktails--a name meant to convey mixology in a box--is a single product that contains 10 servings of ready-to-drink rum punch and mai tai (20 servings total). Both options have 12% alcohol by volume. The idea is that while...