02-03-2021 21:26 via feeds.adweek.com

Essity’s Latest Taboo-Busting Campaign, #PainStories, Puts a Spotlight on Endometriosis

LONDON--Sharp. Shooting. Sickening. Stabbing. Crippling. "Like torture." Those are just some of the words women with endometriosis have used to describe the agonizing pain of the disease, which is woefully under-diagnosed and is experienced by an estimated one in 10 women worldwide. Essity has focused on the sometimes debilitating condition in its latest campaign for...
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