Eos Creates ‘Bless Your F*ing Cooch’ Shaving Cream Line Honoring Viral TikTok Creator

Costly, splashy campaigns can pique the public's interests well enough, but nothing builds market-wide enthusiasm quite like the organic, emphatic endorsement of an everyday fan--especially when it comes in the form of a viral TikTok pulling more than 18 millions views and counting. Just ask skincare beauty company Eos. The brand's Shea Better shaving cream...