04-04-2022 18:40 via adweek.com

Entry to New Realities Cannot Remain Restricted

Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Kimberlee Archer, global head of AR, camera and platforms marketing, showcases the technology's built-in accessibility and its already massive uptake among creators and consumers. It's interesting how often people bucket augmented reality with virtual reality, which has been increasingly more...
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