Embattled Grocery Manufacturers Association gets a makeover

The Grocery Manufacturers Association is renaming itself as the Consumer Brands Association as it seeks to recover following the exodus of some of the nation's largest food marketers.The trade group’s rebrand takes effect in January. The name change is part of an overhaul being led by Geoff Freeman, who joined GMA as president and CEO in August 2018, and its board of directors.In a statement, Freeman called the GMA’s overhaul “a game-changing shift to unite the totality of the