Ecommerce App Klarna’s New Ads Combine Scandinavian Kitsch With Absurdist Humor

In its first advertising campaign for an American audience, Swedish online shopping app Klarna has joined meme-worthy absurdity with Scandinavian kitsch to produce eye-catching spots and copy. Focusing on a singular selling point--easy online shopping--the new campaign communicates a strong brand aesthetic that's oddly intriguing. The company, which was founded in 2005, first expanded in...