EBay selects MediaCom as new global media agency
EBay has a new media agency. Following a review that began earlier this summer, the San Jose, California-based retailer is consolidating its media buying with MediaCom. The changes are a result of a global reorganization earlier this year in which regional markets now report to a single global team led by Jay Lee, senior VP-general manager, markets.“EBay’s regional marketing teams are working together more closely than ever, and consolidating our media business will help us operate m
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