Dunkin's CMO opens up about changing the brand's name

One might expect Dunkin’ Chief Marketing Officer Tony Weisman to start each day with a cup of the chain’s coffee. Instead, he perks up with sales data.Weisman reviews the prior day’s comparable-store sales data each morning at 5:30, generally before he has his coffee. “And then it affects what kind of coffee I have and how much I savor it,” Weisman told Ad Age at the Association of National Advertisers’ Masters of Marketing conference last week.With items such