26-09-2019 21:04 via adage.com

DraftKings inks sponsorship deal with NFL

The National Football League inked a deal with DraftKings on Thursday to become its "first-ever official daily fantasy partner."Terms of the sponsorship were not disclosed, but the NFL clarified that it does not include promotional rights for sports betting. Instead, the agreement allows  DraftKings to use the league’s branding in its marketing campaigns. DraftKings will also work with the NFL to drive users to its app, as well as feature DraftKings branding on NFL media pro
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