Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand

Just a few years ago, the social media D2C brand space felt like a utopia of millennial pink and minimalism, in which plucky new beauty brands, razor subscriptions and memory foam mattresses could flourish with little more than a shop link, 100-day trials and a few gushing, unverified reviews. Now, it's increasingly challenging to build...