Do You Know How Your Customers Feel?

Emotions are a core part of what makes us human. While there are cross-cultural variations on their expression and intensity of expression, we all have them. Yet we are often reticent to talk about them, and even less likely to admit to them playing any role in our decision-making process. We are rational beings, after all.In the second half of the 20th century, significant advancements in the young fields of psychology and neuroscience greatly enhanced understandings of cognition and cogni