Disney's Netflix ban in context: kind of a Mickey Mouse maneuver

If recent history is any guide, the Walt Disney Co.’s decision to prevent Netflix from scooping up ad inventory on its broadcast and cable networks may be seen as a bit of theater staged by Bob Iger, a somewhat dramatic reckoning with dark forces reminiscent of the brooms-and-buckets scene in “Fantasia.”Disney’s disinterest in providing an outlet for the streaming service to hype its wares is quite prudent; in effect, any traditional television network that continues to a