Disney upfront: ABC gets lost in massive presentation

Walt Disney told attendees to arrive early to its upfront presentation at Manhattan’s Lincoln Center on Tuesday afternoon for an immersive “Disney experience.” What that experience was wasn't clear. Agency executives and marketers waited around David Geffen Hall for the doors to open. It was like waiting in line to meet Mickey Mouse at Disney World, so maybe, in a way, attendees were treated to a true Disney experience.This year’s Disney experience was certainly diff