Discounted Annual Subscriptions Give Streamers a Leg Up in Crowded Space

When NBCUniversal's streaming service Peacock debuted nationally this month, its most-advertised price point was the tier executives thought would be most appealing to consumers during the pandemic: free. But for users who wanted to lock in a year's worth of Peacock Premium--which offers additional content beyond the free version--the service offered a 40% discount on...