25-10-2019 20:40 via feeds.adweek.com

Dior, Snapchat Create AR Experiences to Back Luggage Collection Created With Rimowa

Luxury brand Dior teamed up with Snapchat for the first time on a series of augmented reality experiences to mark the debut of the capsule collection that it created with luxury luggage brand Rimowa. A preview of the campaign debuted in Paris Thursday, and Snapchat said the face lens, world lens and marker tech will...
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