Dentsu's Gravity emerges as The Electronic Gaming Federation's first lead creative agency

The Electronic Gaming Federation (EGF), described once by The New York Times as the N.C.A.A. for esports, has named Dentsu Aegis Network’s Gravity as its first agency of record across branding, digital marketing and creative.CEO Tyler Schrodt, who founded The EGF in 2015, tells Ad Age that up until now the organization was “really focused on the fundamental elements” of getting the business operating. “Making sure what we do behind the scenes is as good as it can be,&rdqu