Death by a thousand cuts: 4 surefire ways to ruin your next video project

We’re all aware of the statistics. Video is one of the most widely consumed forms of content online. So, naturally, people are producing all kinds of videos. As long as it supports your strategy, this could be a smart move. Except for one thing: A lot of videos aren’t worth watching. You’ve seen them. The near-lifeless corporate executive droning on from behind their desk about -- sorry, dozed off there; what again? The over-the-top brand anthem that every employee begins merci