25-10-2019 17:05 via feeds.adweek.com

Danish Anti-Binge Drinking PSA Puzzlingly Asks: Are You Pushing the Sausage?

Danish youngsters love to party--studies say they're the booziest teens in Europe--and, like most people, they don't like to be preached at about their bad habits. Armed with that information, execs at Copenhagen-based agency Robert/Boisen & Like-minded created a two-minute public service announcement without showing a single drop of alcohol. Instead, they substituted sausages for...
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