27-03-2017 21:00 via adage.com

Creativity Top 5: Week of March 24

Welcome to the Creativity Top 5. Each week, we'll present the best ideas in brand creativity -- and we're not just talking about traditional commercials and ads. In this space, you'll see the smartest moves in content, technology, entertainment, product development, PR, experiential and more -- all the genius ideas marketers and agencies have conceived to connect with consumers in meaningful, useful and entertaining ways.This week, we feature "reboots" of famous pop culture hits; a pet food bra
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