CPB is named agency of record for Vrbo

MDC Partners' CPB was selected as the agency of record for Vrbo, the destination booking site owned by Expedia, following a review, Ad Age has learned.CPB will handle brand strategy and creative under the new partnership, according to one person close to the matter. The person said the account will be serviced out of the agency's Boulder, Colorado, headquarters.A spokesperson for Vrbo did did not return a request for comment.