Compassionate or cringeworthy? Advertising in a COVID-19 world

We’ve seen it, heard it, maybe even written it: marketing that tries to be relatable but misses the mark. For companies trying to stand out in a genuine, authentic way, today’s challenge isn’t just finding the right message, it’s making sure your message makes sense in the moment. Right now, companies can’t afford to waste marketing dollars on campaigns that don’t deliver. According to a SurveyMonkey Audience study of 492 respondents in May, 42 percent of