Comcast's FreeWheel to host its first upfront event

Comcast's FreeWheel will make its first upfront pitch to advertisers next week as it looks to build more awareness for its media business and position itself as a leader in the much-ballyhooed advanced TV space.This comes as more media companies talk up their ability to granularly target TV audiences at scale and prove that commercials drive business outcomes."There's a lot of confusion; people don't know what's real and what's not. We want to showcase what they can actually activate on today,"