Chipotle's updated marketing shows its comeback is 'for real'

Chipotle Mexican Grill has updated everything from its food lineup to its executive ranks in recent years and the overhaul is taking shape. The chain’s comeback story took center stage at the Association of National Advertisers’ Masters of Marketing conference in a session called “The Reawakening of Chipotle.”The “For Real” campaign that launched in Sept. 2018 was a way for the brand to reignite its voice, with a focus on the food, years after food safety issu