Cheddar expands into prime-time programming

Cheddar, the self-proclaimed "post-cable" network, is expanding its programming into one of cable TV's hallmarksprime time.The new initiative, called Cheddar Premier, will feature shows covering topics such as business experiences across generations and leisure travel from a local perspective. The initial set of four half-hour original series will offer brands a chance to integrate with the show's editorial focus."We want to make sure that the brand feels like it's an authentic integration," sa