12-07-2019 20:15 via adage.com

Chase pulls elephant ad campaign after pressure from PETA

JP Morgan Chase is ending an ad campaign that featured elephants after learning about elephant tourism and the abuse the animals endure. Both the bank and animal rights organization PETA announced the end to the campaign on Friday. Chase has committed to not using elephants or wild animals in its ads moving forward.The 30-second spot featured an older couple who took a volunteer trip overseas. Clips of the couple chatting with their Chase financial advisor are interspersed with video of the
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