CEO Mark Penn on How MDC Partners Is Weathering the Pandemic

Mark Penn, CEO of MDC Partners, said the holding company's agencies--which include 72andSunny, Anomaly and Doner--have, on average, reduced payroll by 10% in response to the business impact of Covid-19. "Each company really had to formulate its own plan based on what would be appropriate for the kinds of clients they have," he told Adweek....