15-10-2019 11:00 via adage.com

CBD marketers can’t make false health promises, say feds

CBD stops the spread of cancer. It treats Parkinson’s, Alzheimer’s and ADHD. It can help with PTSD and arthritis.These are just a few of the unsubstantiated claims about CBD that have drawn the ire of federal regulators and muddied the waters for marketers looking to build trust with consumers.“The CBD industry isn’t doing itself any massive favors right now,” says John Deschner, managing director at Condé Nast, addressing cannabis marketers at Advertising We
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