Cannabis is no longer a scary brand partner, and BTS eats it up: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.High holidayThis year’s 4/20 comes amid a flurry of legalization, and along with decriminalization, it seems that brands are becoming even more comfortable associating with the devil’s lettuce. “This year, efforts [from non-weed brands] like J