Canada’s ‘No Name’ brand launches its largest ad campaign ever

No Name (yes, really), one of Canada’s most unique and recognizable private label brands, has launched its largest and most exhaustive marketing campaign since the 1970s, using a combination of TV spots, social media branding and out-of-home ads to get the word out about its latest health label—while also having some clever fun.The brand, founded in 1978 by Loblaw, Canada’s largest grocery chain, is known for its signature no-frills yellow-and-black-Helvetica packaging. Th