Can great marketing save a bad product?

Upon launching his new company, Skewed Productions, Marcus Engman—Ikea’s former head of design—said, “I want to show there’s an alternative to marketing, which is actually design. And if you work with design and communications in the right way, that would be the best kind of marketing, without buying media.”Lately, the market has been inundated with companies that seem to build products for themselves, and not for the people who use them. We’ve all seen