Can Facebook advertising work for luxury brand startups?

Luxury brands are caught in a Facebook advertising vice. Many of the same strategies that work for non-luxury e-commerce startups don’t work for luxury products and can also hurt the company’s brand in the long term.A good majority of Facebook advertising is direct response marketing, which aims to elicit an immediate response, such as getting a customer to buy a product or join your email list. Direct response is highly effective because it’s trackable and measurable, targets