Can a lack of authenticity kill influencer marketing?

I recently read an article titled, "Can influencers and authenticity ever be compatible?” The article stated, “Influencers say their sponsored posts are authentic because they genuinely like and use the products they promote. But those posts are also intentionally meant to blend in with their organic content. For consumers, this can raise questions. When am I being advertised to? Is this ad copy, or someone’s real opinion?"The truth is, influencer content is all of the above an