05-09-2019 18:36 via adage.com

Campbell's updates Chunky's Mama’s Boy campaign after a five-year hiatus

Campbell Soup’s Chunky soup has some new mama’s boys.Chunky, the official soup sponsor of the NFL—yes, there’s an official soup sponsor of the NFL—is showcasing Dak Prescott and Saquon Barkley in its newest marketing as it tries to keep its momentum going heading into soup’s biggest season.The “Champions of Chunky” campaign debuts Thursday, the same day as the NFL season opener. It’s a bit of an updated take on the long-running Chunky’s
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