17-11-2019 04:30 via feeds.adweek.com

Campaign Backing Virtual Reality Headset Oculus Quest Takes Over an Actual Theater

Moviegoers at a screening of Rogue One: A Star Wars Story in Los Angeles Saturday night got much more than a film and some popcorn. Facebook's Oculus virtual reality division teamed up with cinematic theater experience provider Cinespia to debut a four-minute immersive experience that enabled attendees to experience all the bells and whistles of...
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