12-09-2022 23:30 via adweek.com

Camp Kim Unites the ‘Eagerness of Self-Discovery’ With Wine

Wellness is, objectively, a good thing. The problem is it often requires so much effort to keep up--from new superfoods to hot yoga and freezing showers--that you may not end up feeling better at all. Kim Crawford Wines takes a gentler approach when it encourages women to embrace self-care, which the company has been advocating...
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