CafeMedia Teams With ID5 to Help Solve the ‘Chicken-and-Egg Problem’ of Identity

Let the post-third-party cookie testing begin. CafeMedia will start using ID5's digital advertising identity product as the industry searches for a new way to monetize the open web following Google's decision to rid its market-leading Chrome browser of third-party cookies by 2022. Paul Bannister, chief strategy officer of CafeMedia, said there's a "chicken-and-egg problem" to...