17-09-2019 20:55 via adage.com

By George, Schweitzer's leaving CBS

After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special advisor to the company.Schweitzer’s final year on the job will kick off with a new title; from now through May, he’ll serve as chairman, CBS marketing.Stepping into the o
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