Burger King CMO says half his time is dedicated to finding healthier ingredients

A trend that is only growing among consumers is the desire for better, healthier ingredients in their food, even fast food. For Burger King Global Chief Marketing Officer Fernando Machado, the effort to make the fast food giant healthier has become a larger part of his role. On Tuesday morning during Advertising Week, Machado gave a keynote speech in a panel called “Be Afraid. Be Very Afraid. But Do It,” and afterward took questions from the audience. Machado shared th