22-10-2019 18:33 via adage.com

Budweiser’s responsible drinking campaign spotlights people arrested during Halloween

When Ameneh was arrested for public intoxication on Halloween four years ago, she probably did not expect that her mistake would earn her a spot in a beer ad. But today, she is prominently featured in Budweiser’s new responsible drinking campaign.The effort, from David Miami, shows mugshots of what appear to be people arrested in Halloween costumes, with the tagline “Don’t let Halloween haunt you forever. Drink Wiser.” Digital and out-of-home ads are running in New Y
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