Bud Light’s NFL marketing includes new push on higher-alcohol Platinum variety

Anheuser-Busch InBev is using a sizable chunk of its National Football League marketing budget on Bud Light Platinum, a higher-alcohol variety that hasn’t gotten much ad support in recent years.The brewer will dedicate its sponsorship of “Thursday Night Football” to the line extension, which will also be promoted in two new ads during all NFL games. AB InBev has sponsored “Thursday NIght Football” since 2016 but had previously connected it to regular Bud Light. Thur