Brands plan for the Big Game: September 8, 2020 Ad Age Digital Edition

Home field advantageIn the COVID era, fanless venues are a common sight. Still, some leagues, teams and brands have found creative ways to make the best of a bad situation—using fun and creative promotions to bring the games home to consumers.Fishing is the new pandemic pastimeThe sport has gotten bigger than ever thanks to the pandemic, attracting millions of new participants and reactivating millions more lapsed anglers. And the sport already had momentum, particularly among women and Hi