07-10-2019 19:33 via adage.com

Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence. All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse film with a small budget and no brand partnerships.The studio declined to discuss its marketing with Ad Age. But the "Joker” promotion stands in contrast t
Read more »