Brands emphasize customer experience at Shoptalk

At Shoptalk 2019, retailers were buzzing about customer experience. From established brands like Barneys New York and newer companies such as lingerie startup Lively, all retailers are exploring how to use marketing, and both online and in-store offerings, to acquire and retain shoppers.Barneys is modernizing its marketing, messaging and products to reach a younger consumer. The strategy, which comes on the heels of Barneys' recent announcement that it will be entering the cannabis space, inclu