28-01-2020 12:14 via adage.com

Brands delay Super Bowl plans after Kobe Bryant's death: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.The death of Kobe Bryant, the massive pop-culture figure and basketball legend who died in a helicopter accident with his daughter this week, has led to a number of marketers pausing their promotional programs, particularly around the Super Bowl. “At least sev
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