Brands Are Facing the ‘Age of Cynicism,’ From Skeptical Consumers

Consumers' faith in brands is on increasingly shaky ground. Havas' global 2021 Meaningful Brands survey released today finds that 71% of consumers surveyed have little faith that brands will deliver on their promises. The global study, which has been running since 2009, finds consumer cynicism is at an all-time high, leading Havas to say that...