05-05-2021 21:35 via feeds.adweek.com

BMW Projected AI-Generated Art Onto Its Cars for New Campaign

BMW is turning its cars into a canvas for a robot artist as part of a new campaign that makes use of cutting-edge creative AI. The German auto brand and agency Goodby, Silverstein & Partners trained a machine learning system on more than 50,000 paintings, spanning 900 years of history, and tasked it with creating...
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