24-07-2017 16:53 via adage.com

Bleacher Report Poaches Conde Nast Executive As It Widens Focus

Sports website Bleacher Report is putting a former Conde Nast executive in charge of its plan to siphon off more advertising revenue from online giants like Facebook.The company, part of Time Warner's Turner unit, named Howard Mittman as its first chief marketing officer and chief revenue officer. He'll work on new advertising opportunities for brands like AT&T, Gatorade and Ford Motor, reporting to Bleacher Report CEO Dave Finocchio, starting Aug. 14.Turner, which owns the cable networks T
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