Beyoncé collab is big win for Adidas

Adidas is teaming up with Beyoncé in a move to expand its product mix and marketing prowess. On Thursday, Queen Bey and the German sportswear brand jointly announced a “multi-layered” partnership that includes a new product collection and the re-launch of Beyoncé’s Ivy Park athleisure brand.“This is the partnership of a lifetime for me,” Beyoncé said in a statement, noting the success Adidas has had in “pushing creative boundarie