Bed Bath & Beyond begins creative and media agency review

Bed Bath & Beyond began a review of its media and creative in June to revamp its brand ahead of the holiday season, several people close to the business confirmed to Ad Age.The people revealed that Publicis Groupe, Omnicom and WPP's GroupM agencies are all participating, as is Oakland, Calif.-based EVB, which bought back its independence from Omnicom in 2014. In May, EVB created a digital campaign for Bed Bath & Beyond, centered around a modern couple who ca